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سلوك المستهلك

سلوك المستهلك

استخدام الشائعات في علمية التسويق

استخدام الشائعات في علمية التسويق

جميل الحمو | مدرب اداري

في عالم التسويق الحديث أصبحت الشائعات أداة ذات حدين؛ قد تشعل الحماس حول منتج جديد، أو تشعل نيران الجدل التي يصعب إخمادها. تعرف هذه الظاهرة...

سلوك المستهلك

معايير اتخاذ قرارات الشراء

معايير اتخاذ قرارات الشراء

جميل الحمو | مدرب اداري

يواجه المستهلك العديد من الخيارات عند اتخاذ قرارات الشراء، ومع تزايد البدائل يصبح من الضروري أن يستخدم المستهلك منهجية واضحة وعقلانية للاخ...

سلوك المستهلك

اتخاذ قرار شراء

اتخاذ قرار شراء

جميل الحمو | مدرب اداري

يعد اتخاذ قرار شراء سيارة عائلية أحد أهم القرارات التي قد تواجه الأسرة، نظراً لأهميته في حياة جميع أفرادها، هذا النوع من القرارات لا يتم ا...

سلوك المستهلك

قرارات الشراء في سلوك المستهلك

قرارات الشراء في سلوك المستهلك

جميل الحمو | مدرب اداري

تعد عملية اتخاذ قرار الشراء جزءاً محورياً من سلوك المستهلك، وهي تتأثر بعدة عوامل داخلية وخارجية، منها ما يتعلق بالحالة النفسية أو الظروف الب...

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