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سلوك المستهلك

سلوك المستهلك

المعلومات الثانوية في دراسة سلوك المستهلك

جميل الحمو | مدرب اداري

المعلومات الثانوية هي نوع من البيانات تم جمعها مسبقاً لغرض معين ، ثم يعاد استخدامها في أبحاث أو دراسات أخرى حيث تتمثل أهميتها في قدرتها عل...

سلوك المستهلك

قراءة تحليلية مقارنة لواقع صناعة النسيج في سوريا

جميل الحمو | مدرب اداري

تعتبر صناعة النسيج في سوريا من أعرق الصناعات في منطقة الشرق الأوسط ، وتمتد جذورها إلى آلاف السنين حيث اشتهرت المدن السورية وعلى رأسها دمشق...

سلوك المستهلك

الملاحظات والاستدلالات التي تساعد في فهم سلوك المستهلك

جميل الحمو | مدرب اداري

بسبب المنافسة الشديدة بين المنشآت التجارية نرى أن الملاحظة والاستدلال ساعدت هذه المنشآت في فهم سلوك المستهلك واتخاذ القرارات التسويقية الذ...

سلوك المستهلك

خصائص المستهلك

جميل الحمو | مدرب اداري

يعد فهم سلوك المستهلك خطوة أساسية في نجاح أي استراتيجية تسويقية ، حيث يتطلب من الباحث أو المسوق أن يدرس الدوافع والاستجابات التي تصدر عن ا...

سلوك المستهلك

ما هو سلوك المستهلك

جميل الحمو | مدرب اداري

سلوك المستهلك هو التصرف الذي يبرزه المستهلك في البحث عن شراء أو استخدام السلع أو الخدمات أو الأفكار أو الخبرات التي يتوقع أنها تشبع رغباته أ...

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