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مبادئ التسويق

جميل الحمو | مدرب اداري

توفر المادة في هذه الوحدة نظرة عامة عن دور التسويق في عالم الأعمال. سوف تشرح أيضًا دور أبحاث التسويق واستخبارات السوق في عالم الأعمال. سوف تتعلم مفاهيم التسويق الأساسية كالسعر والمنتج والمكان والترويج. سوف تركز الوحدة على أهمية التسويق كنشاط تجاري. بالإضافة إلى ذلك، ستوفر لك هذه الوحدة نظرة عامة حول بحوث التسويق وعملية التسويق الاستخباراتي. سيساعدك ذلك أيضًا على فهم أهمية جمع المعلومات لتقليل المخاطر المرتبطة بممارسة الأعمال التجارية على الصعيد العالمي. وأخيرا، سوف تغطي القضايا الأخلاقية التي يواجهها الباحثون في مجال التسويق.

المراجع

جامعة الناس . 2024 . تم الاسترجاع من الرابط

https://my.uopeople.edu/mod/book/view.php?id=431590&chapterid=523311

جميل الحمو / 2024

جميل الحمو | مدرب اداري

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